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A7 Audi A7 THE TRUTH IS, NOTHING LOOKS IT’S FOR PEOPLE TO FIT IN SO MU Inspirations that build an icon. OUT. IT’S The alchemy needed to build an automotive icon is elusive. Sure, it’s found, partly, on an assembly line, with committed artisans taking pride in every stitch they oversee. It’s also on a drafting board, sketched by visionaries looking to further expand what we look for in automotive design lines. But it’s also in the countless inspirations, ones little and large, that not only capture a bold thought or striking idea, but execute them. Examples of these can be found in the foundational stories we tell about our company and our vehicles. These stories show how an abstract idea can turn into a powerful, sculpted machine, and then how that machine can help forge an iconic reputation for a A COUP brand. Out of the inspirations we ifnd in engineering, art and the large world of ideas, we have created a fearless, iconic company of substance and luxury Audi. LIKE AN A7. WHO DON’T WANT CH AS TO STAND ENGINEERING BY OVERTHROW ING CONVENTION. Enlighten A new light on illumination just happened to be a design boon. Constantly looking forward, toward design and your delight. There’s something to be said for refusing to take the easy route. It keeps life interesting—and unpredictable. You can see this expressed boldly in the Audi A7. Its captivating lines and striking silhouette convey a clear message design isn’t characterized by convention here. Take notice of the signature Singleframe grille and sloping roolfine. Together they speak volumes about our affection for timeless style. But there’s more to this storyline than just attractive sheet metal. An extensive list of advanced technologies—MMI touch, Google Earth™ imagery, and an embedded Wi Fi hotspot 1 for passenger use, to name just a few, are taking the automobile far into the 21st century. And when it comes to perf