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The story of our collection of obsessions. ← ← ←
Precision. Design. Vision. These are the kind of attributes that we deliver as a company,
the kind of passions that go way past getting you from point A to point B. That’s because
Audi knows that how you get to your destination is only part of the story. And so it is
with us as a luxury brand. Our obsessions are our commitments, a collection of inspira
tions that make up our core truth That from a foundation of brilliant engineering, we
craft more than great vehicles—we tell great stories.
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→ → The standard by which to strive. →
A8
While you may ifnd it diiffcult to prioritize excellence, there are still certain
things you’ve come to expect in a lfagship sedan. We designed the Audi A8
with each driver, as an individual, in mind. With multiple engine offerings and
industry leading technologies in every vehicle we build, you’ll see that we not
only answer the call of the segment, but also respond to the desires of every
driver. There are few, if any, who embrace this same philosophy of progr ess,
and no vehicle in which it is realized as perfectly as it is in the Audi A8.
BE→ →→
CAUSE
Design
We do not follow design
trends. We set them.
Renewing the belief that
distinction still counts.
You can see at ifrst glance that the designer’s intent is stature, a quality expressed in the
dynamic lines of the Audi A8 that highlights its luxurious proportions while also giving it a
modern, sleek elegance. Looking closer, you might also notice the considerable obsession
put into the ifnest details, the character line running along the roof, linking front and rear,
or the precise shoulder line and wide shaded edge, adding to the naturalisic lfow of a design
that seamlessly extends from the headlights through the body and into the rear decklid.
But while the A8 can be appreciated as sculpture, it’s not one that s meant to be placed on
a pe