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02 03 08 05 If it was this easy, 09 14 it wouldn’t be 01 an Audi. 15 ion s s e s b → 16 O 04 10 11 07 17 IMAGINE DEVOTING YOUR LIFE TO BUILDING YOUR MODEL. 12 13 When you were a kid, you probably ment to premium ift and ifnish and passion for unparal 18 felt quite proud when you com leled engineering go into every model. It’s the kind of pleted a model kit. We understand. discipline that the word “painstaking” was invented to At Audi, it takes countless hours describe. Not to say it’s a chore—no, assembling an Audi for a single Audi to go from idea to is a labor of love, and it shows every time you sit in one, design to roadworthy, and that’s engage the ignition and nudge the accelerator. Creating 06 time we are very proud to devote. an Audi isn’t easy, but the results help deifne what Audi Our obsession for detail, commit means to the people who drive one. 19 → INNOVATIVE DESIGN By using fully pressed aluminum doors in the Audi A6, the door structures were reduced by an y astonishing 44 lb compared to it the previous model. l ua Q The door of perception. OUR REPUTATION HINGES ON THE QUALITY OF THINGS YOU DON’T SEE. It’s said that, when one door closes, closing, but on the proper weight that will make it more pleasing to close. ACOUSTIC ENHANCEMENTS another one opens. It sounds as if How the locks should click when they are engaged. The optimal acoustic We use soft mounts on our window whoever said it spent some time at placement for the speaker port. There are the hinges too, of course. And regulator and a sound absorbing backing within the door cavity itself an Audi research and development the door itself, which we designed to take the brunt of side impact colli to make the cabin even quieter. facility. After all, while you’ll open sions, and several dozen other safety considerations to say nothing of the and close the door on your Audi countless other componen