Video - History of Audi: Lauren Fix, The Car Coach

History of Audi: Lauren Fix, The Car Coach

Courtesy of YNN/ Time Warner Cable Aired: 12/04/2012 Audi's logo of four rings symbolizes a merger of four companies back in 1932: Audi, Horch, Wanderer and DKW. Lauren Fix explains the history. Born in 1868, August Horch has been the central figure in Audi's past and a pioneer in German automotive history. The first Horch automobile was built in 1901. August Horch was a former production manager for Karl Benz. Auto Union was an amalgamation of four German automobile manufacturers, founded in 1932 and established in 1936 during the Great Depression. The four companies of Auto Union are: Audi - August Horch founded Audi in 1909, which built inline-4, six and eight-cylinder engine cars. DKW - This steam equipment company was founded 1916 and branched out into motorcycles, and then front wheel drive cars. Horch - Founded by August Horch in 1904, Horch built cars starting from straight-two engines to luxury models with V8 and V12 engines. Wanderer - Founded in 1911, this company built small four-cylinder cars and later more luxurious V6 models. In 1932, with all four companies still losing money, Audi/DKW, Horch and Wanderer were brought together under the umbrella of communal shareholder company Auto Union. Although all four brands continued to build cars under their own names and brands, the technological development became more centralized, with some Audi models employing engines by Horch or Wanderer. Dr. Ferdinand Porsche started as a contractor for many German car ...

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• Audi

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• Audi Wanderer